Importance of the Morning Cleanse
Why cleansing your skin in the morning is truly important.
Nighttime products that are on your skin often times contain ingredients that are suitable for the night, not the day. Hence the word "nighttime!" While you sleep, your skin is in repair mode and secretes toxins and oil which can prevent your daytime products from working effectively if not washed from the face. These should be cleansed from the skin to avoid any reactions or potential irritation.
So let's think about that for a sec! A simple morning cleanse can actually help my complexion improve and be protected, yes, count me in please! When you wash your face in the morning, you’re removing toxins, oil and your nighttime products so that your daytime products (particularly SPF) can get into the skin better, since it will have a clean slate. Who doesn't want that?
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